Just My Type
The words above are from a Designer who wants to stay anonymous for now, but they remain one of the best words ever strung together. The sentiment spotlights the importance of typography to design (something we obsess about at a small studio).
Typography is the soul of design, it may seem like a small detail, but it significantly impacts a project's overall vibe. Choosing the right font, size, and spacing just gives life and meaning to design; it enhances readability and conveys the intended message more beautifully.
Avatar: the way of water was released months ago, and just like Ryan Gosling in that SNL sketch, we still have strong feelings when we look at the posters. Thank you, designer! Where do you live again? We need to talk about Papyrus.
Bold and sans-serif font choices give modern and edgy vibes, while script fonts give a more elegant and sophisticated feel. Typography helps with hierarchy and organization in design, making it easier for the reader to navigate an app or understand context better.
It even influences the emotional response of the reader. That different font and style can evoke trust, excitement, or even sadness (no one wants that). So, It's essential to consider the intended message and audience when deciding on typography to ensure all aligns with the desired goal.
“Typography helps you pass the vibe check.”
Great typography choices contribute to the professionalism and credibility of any design in tandem with the media of choice. Poor choices or inconsistent spacing often make designs appear mid (not your style). Here are a few foundries that can positively influence your type-game: OH no Type, Bloomtype, Housefonts.
Sweat the small stuff, find Just your Type! 😉
If you ever make it into our Slack channel(s) at a small studio, you will be surprised by how much music is shared. We are certified fresh taste-makers. Reach-out, and we just might curate the vibe for your next event.