Diversity: The Winning Mix

How diverse perspectives deliver sustained innovation

Diversity: The Winning Mix

Thoughts
Seyi Owolawi
a small studio
By 
November 22, 2023

Listen to article.

Diversity has become a competitive necessity in today's global work ecosystem, not just a moral imperative. Being slow to identify the influence it wields significantly limits the growth of any organization.

As a fully remote studio with a diverse team enriched with different lived experiences and perspectives, we continue to notice how robust insights are, how left-field our innovations quickly become, and how solutions devised for our partners benefit immensely. So, today, we explore how diversity as a strategy influences what we do for our partners and community of creatives.

We have realized that diversity on most teams often has two forms: Inherent and Acquired. Inherent Diversity refers to traits people are born with, i.e., gender, ethnicity, and sexual orientation. In contrast, Acquired Diversity refers to characteristics gained from experiences, whether working or living in another country to appreciate cultural nuances or extensively working across specific demographics to empathize and establish fluid connections.

Teams need both types of diversity to empower their perspective and sustain lifelong innovation. We have both covered and continue to strive to continue to build on it.

Global Readiness

Embracing diverse cultures and backgrounds uniquely positions organizations to understand global markets, which is a considerable advantage. According to a Forbes study, 85% of executives agree that a diverse and inclusive workforce encourages different perspectives and ideas. This global perspective is invaluable for teams aiming to expand their reach and resonate with various consumer bases worldwide. We see this consistently at a small studio when we work with clients of diverse interests; we always have extensive inherent and acquired diversity on the team to ease resonance.

Elevated Accessibility

Diversity ensures products work for varied audiences. When design teams reflect the demographics of real-world users, they consistently identify more potential issues earlier. Diverse perspectives allow for more efficient anticipation of the needs of communities. Our product design and digital development team members are often in open brainstorming sessions with various thinkers when building to extract extra layers of actionable insights that optimize the end products. It is always such a joy to witness the delight in the eyes of our partners when the final design solutions are presented.

Winning Formation

Prioritizing diversity leads to the formation of a team and working environment that embraces varied skill sets and backgrounds, attracting the most talented people from all over the world. It triggers a different level of value, engagement, and recognition. Research by McKinsey shows that ethnic/cultural diversity in teams correlates to a 33% likelihood of outperforming industry medians. The market seems to rewards organizations that embed diversity into their working culture. We are a small studio, and we have an eclectic and diverse team of creative talents. We can't deny that it is a winning formation that impacts our client relationships and the kind of community empowering projects we undertake.

The ease of working (in some instances) is what makes many team leaders or members want to work with individuals with similar backgrounds. Craving to only work with people who look like, talk like, or even think like them unfortunately breeds conformity and discourages innovative thinking. The comfort sort is often short-lived and a slippery slope.

Consistently expanding the pool of members on the team in the representation of different genders, nationalities, races, and sexual orientations remains critical to elevating any organization's intellectual prowess, especially in the increasingly interconnected business world where collaborations and transactions are borderless.

A more diverse team keeps biases in check and encourages the questioning of assumptions. Everyone needs to feel that sense of belonging on your team, allowing them to speak their minds freely and contribute without feeling like they are not being heard. When well encouraged, teams are incredibly more innovative and more efficient in attaining organizational goals and even proffering solutions for partners.

Keep Mixing things up for good!

shine-like-an-emerging-creative

Shine like an emerging creative

The power of leaning into play

Read the Article
shine-like-an-emerging-creative

Shine like an emerging creative

The power of leaning into play

talk-yourself-up

Talk yourself up

Affirmations for successful living

Read the Article
talk-yourself-up

Talk yourself up

Affirmations for successful living

finding-happy

Finding Happy

Embracing a New path

Read the Article
finding-happy

Finding Happy

Embracing a New path

identity-mosaic

Identity Mosaic

Crafting a masterpiece in intentional bits

Read the Article
identity-mosaic

Identity Mosaic

Crafting a masterpiece in intentional bits

secret-weapon

The Brand Designer’s Secret Weapon

IdARCH completely bridges the gap between brand strategy and design.

Read the Article
secret-weapon

The Brand Designer’s Secret Weapon

IdARCH completely bridges the gap between brand strategy and design.

perish-the-thought

Perish the Thought!

Doubt is a mile wide, but only an inch deep.

Read the Article
perish-the-thought

Perish the Thought!

Doubt is a mile wide, but only an inch deep.

the-beauty-bias

The Beauty Bias

We've got a secret

Read the Article
the-beauty-bias

The Beauty Bias

We've got a secret

whats-your-anthem

What’s Your Anthem?

Every superhero has a theme song, and so should every creative.

Read the Article
whats-your-anthem

What’s Your Anthem?

Every superhero has a theme song, and so should every creative.

the-lonely-road

The Lonely Road

The path that makes all the difference

Read the Article
the-lonely-road

The Lonely Road

The path that makes all the difference

make-them-cry

Make them Cry!

The profound power of Clarity

Read the Article
make-them-cry

Make them Cry!

The profound power of Clarity

break-the-system

Break The System

The change we all need

Read the Article
break-the-system

Break The System

The change we all need

leading-through-cancer

Leading through Cancer!

A journey of transformation

Read the Article
leading-through-cancer

Leading through Cancer!

A journey of transformation

the-case-for-i-dont-know

The case for I don't know

You don't have to have it all figured out

Read the Article
the-case-for-i-dont-know

The case for I don't know

You don't have to have it all figured out

dodge-the-burn

Dodge the Burn

Using your passion as the compass for navigating career choices

Read the Article
dodge-the-burn

Dodge the Burn

Using your passion as the compass for navigating career choices

dang-it-its-been-a-year

Dang! It's been a year

A Journey of Design, Inspiration, and You!

Read the Article
dang-it-its-been-a-year

Dang! It's been a year

A Journey of Design, Inspiration, and You!

whats-in-a-name

What's in a name?

The first word of your story

Read the Article
whats-in-a-name

What's in a name?

The first word of your story

the-founders-dilemma

The Founder's Dilemma

The secret weapon most startup founders forget.

Read the Article
the-founders-dilemma

The Founder's Dilemma

The secret weapon most startup founders forget.

love-you

Love You!

Beyond the Work

Read the Article
love-you

Love You!

Beyond the Work

hiring-an-in-house-designer

Hiring an in-house designer

Management considerations

Read the Article
hiring-an-in-house-designer

Hiring an in-house designer

Management considerations

play-know-grow

Play. Know. Grow.

How we served the world the sporting life partner for people of colour.

Read the Article
play-know-grow

Play. Know. Grow.

How we served the world the sporting life partner for people of colour.

the-creative-operating-system

The Creative Operating System

The path to becoming one of none

Read the Article
the-creative-operating-system

The Creative Operating System

The path to becoming one of none

stay-peachy

Stay Peachy!

How the mood of the world, is captured in color.

Read the Article
stay-peachy

Stay Peachy!

How the mood of the world, is captured in color.

find-your-vibe

Find your Vibe!

Refreshing Identity Architecture to empower more partners

Read the Article
find-your-vibe

Find your Vibe!

Refreshing Identity Architecture to empower more partners

to-the-clouds

To the Clouds

Building with Sky-High Ambition

Read the Article
to-the-clouds

To the Clouds

Building with Sky-High Ambition

the-creative-assist

The Creative Assist

Trusting in others to win

Read the Article
the-creative-assist

The Creative Assist

Trusting in others to win

design-systems-matter

Design Systems Matter

The investment that improves efficiency and drives scalability

Read the Article
design-systems-matter

Design Systems Matter

The investment that improves efficiency and drives scalability

built-on-trust

Built on Trust

The intentional character trait that fuels legacies

Read the Article
built-on-trust

Built on Trust

The intentional character trait that fuels legacies

diversity-the-winning-mix

Diversity: The Winning Mix

How diverse perspectives deliver sustained innovation

Read the Article
diversity-the-winning-mix

Diversity: The Winning Mix

How diverse perspectives deliver sustained innovation

small-on-ai

Small on AI

Our standard of best practice on Generative AI

Read the Article
small-on-ai

Small on AI

Our standard of best practice on Generative AI

identity-over-data

Identity over Data

In a world obsessed with data, the most distinctive advantage comes from a deeper understanding of people.

Read the Article
identity-over-data

Identity over Data

In a world obsessed with data, the most distinctive advantage comes from a deeper understanding of people.

empathy-the-competitive-advantage

Empathy: The Competitive Advantage

Connecting with people for business impact

Read the Article
empathy-the-competitive-advantage

Empathy: The Competitive Advantage

Connecting with people for business impact

branding-on-purpose

Branding on Purpose

Building to mean more to consumers

Read the Article
branding-on-purpose

Branding on Purpose

Building to mean more to consumers

roi-by-design

ROI by Design

Building for growth, loyalty, and longevity!

Read the Article
roi-by-design

ROI by Design

Building for growth, loyalty, and longevity!

shaping-the-future-land-of-cleveland

Shaping the Future(LAND) of Cleveland

Helping Cleveland's Premiere Art & Tech Conference Thrive

Read the Article
shaping-the-future-land-of-cleveland

Shaping the Future(LAND) of Cleveland

Helping Cleveland's Premiere Art & Tech Conference Thrive

harmony-the-design-story

Harmony: The Design Story

The sum of our minds and gifts

Read the Article
harmony-the-design-story

Harmony: The Design Story

The sum of our minds and gifts

take-a-breather

Take a Breather

Because sometimes all you really need is to take a break

Read the Article
take-a-breather

Take a Breather

Because sometimes all you really need is to take a break

the-competitive-mindset

The Competitive Mindset

Bringing a competitive gaming mindset to business

Read the Article
the-competitive-mindset

The Competitive Mindset

Bringing a competitive gaming mindset to business

your-design-partner

Your Design Partner

Every brand deserves a partner who understands its rhythm

Read the Article
your-design-partner

Your Design Partner

Every brand deserves a partner who understands its rhythm

anyone-can-be-a-mentor

Anyone Can Be A Mentor!

Using mentorship to springboard others around you.

Read the Article
anyone-can-be-a-mentor

Anyone Can Be A Mentor!

Using mentorship to springboard others around you.

remote-collaboration

Remote Collaboration

How we build within to influence the world through design

Read the Article
remote-collaboration

Remote Collaboration

How we build within to influence the world through design

howl

A Whole New World to Social Commerce

Facilitating collaboration between brands and creators.

Read the Article
howl

A Whole New World to Social Commerce

Facilitating collaboration between brands and creators.

active-listening

Active Listening

Why we listen twice to speak once.

Read the Article
active-listening

Active Listening

Why we listen twice to speak once.

a-love-letter-to-design

A Love Letter to Design

If you think about it, designers are pretty much athletes

Read the Article
a-love-letter-to-design

A Love Letter to Design

If you think about it, designers are pretty much athletes

creative-checkup

Creative+Checkup

Our 2023 Summer Interns built something with the mission of empowering fellow creatives

Read the Article
creative-checkup

Creative+Checkup

Our 2023 Summer Interns built something with the mission of empowering fellow creatives

accessible-design

Accessible Design

It matters more than you know, so do it right!

Read the Article
accessible-design

Accessible Design

It matters more than you know, so do it right!

type-isnt-so-scary

Type Design isn't so Scary

The overwhelmingly beautiful process of creating a custom typeface

Read the Article
type-isnt-so-scary

Type Design isn't so Scary

The overwhelmingly beautiful process of creating a custom typeface

cyxtera2

Connecting Worlds of Data

Reflecting a seamless experience of the marriage between our physical space and digital portal.

Read the Article
cyxtera2

Connecting Worlds of Data

Reflecting a seamless experience of the marriage between our physical space and digital portal.

killer-folios

Killer Folios

Your portfolio is a secret weapon for success...

Read the Article
killer-folios

Killer Folios

Your portfolio is a secret weapon for success...

i-saved-it

I Saved it

The never ending quest for design assets...

Read the Article
i-saved-it

I Saved it

The never ending quest for design assets...

designed-to-lead

Designed to Lead

Why designers belong where critical business decisions are being made...

Read the Article
designed-to-lead

Designed to Lead

Why designers belong where critical business decisions are being made...

bring-peace

Bring Peace

Coming together to intentionally build the future...

Read the Article
bring-peace

Bring Peace

Coming together to intentionally build the future...

creative-fluency

Creative Fluency

How we combine the superpowers of Gen-Zs and millennials

Read the Article
creative-fluency

Creative Fluency

How we combine the superpowers of Gen-Zs and millennials

designers-are-scary-interviewing

Designers are Scary! Interviewing

A recap of the second edition of our amazing event, Designers are Scary!

Read the Article
designers-are-scary-interviewing

Designers are Scary! Interviewing

A recap of the second edition of our amazing event, Designers are Scary!

my-creative-marathon

My Creative Marathon

5 Marathon Training Lessons That Apply to Your Craft

Read the Article
my-creative-marathon

My Creative Marathon

5 Marathon Training Lessons That Apply to Your Craft

vulnerable-brilliance

Vulnerable Brilliance

Cultivating creativity and innovation for the long-term

Read the Article
vulnerable-brilliance

Vulnerable Brilliance

Cultivating creativity and innovation for the long-term

think-mobile

Think Mobile

Designing for the ultimate mobile experience? essential tips to keep in mind.

Read the Article
think-mobile

Think Mobile

Designing for the ultimate mobile experience? essential tips to keep in mind.

design-for-good

Design For Good

Design goes beyond looking good or being trendy...

Read the Article
design-for-good

Design For Good

Design goes beyond looking good or being trendy...

peridot

Explore the Adventurer within

Bridging the gap between the virtual and physical world, one adorable pet at a time.

Read the Article
peridot

Explore the Adventurer within

Bridging the gap between the virtual and physical world, one adorable pet at a time.

just-my-type

Just My Type

How typography helps you pass the vibe check

Read the Article
just-my-type

Just My Type

How typography helps you pass the vibe check

the-value-of-celebrating

The Value of Celebrating

Let’s do some high-fiving once in a while!

Read the Article
the-value-of-celebrating

The Value of Celebrating

Let’s do some high-fiving once in a while!

jbw2023

wunderbread

One week, one brilliant build to help you pass the daily vibe check.

Read the Article
jbw2023

wunderbread

One week, one brilliant build to help you pass the daily vibe check.

das-recap

Designers Are Scary! Recap

We hosted the first event in a free series designed to even the odds.

Read the Article
das-recap

Designers Are Scary! Recap

We hosted the first event in a free series designed to even the odds.

2023-internship

Hiring Summer Interns!

Want to spend your summer with a small studio?

Read the Article
2023-internship

Hiring Summer Interns!

Want to spend your summer with a small studio?

serendipity

Serendipity!

Most celebrated discoveries are happy accidents.

Read the Article
serendipity

Serendipity!

Most celebrated discoveries are happy accidents.

creativity-is-remixing

Creativity is Remixing

Every design is a remix of the past, present, and future.

Read the Article
creativity-is-remixing

Creativity is Remixing

Every design is a remix of the past, present, and future.

chokehold-of-9-5

The Chokehold of the 9-5

It's enough to drive you crazy if you let it!

Read the Article
chokehold-of-9-5

The Chokehold of the 9-5

It's enough to drive you crazy if you let it!

4-lessons-designers-can-learn-from-drag-queens

4 Lessons Designers Can Learn from Drag Queens

Let the music play!

Read the Article
4-lessons-designers-can-learn-from-drag-queens

4 Lessons Designers Can Learn from Drag Queens

Let the music play!

we-are-hiring

We're Hiring!

Hello, is it you we’re looking for?

Read the Article
we-are-hiring

We're Hiring!

Hello, is it you we’re looking for?

side-affects

Which Side Affects You?

An entry point for expanding our understanding of the Roe v. Wade overturn and its impact on fundamental human rights.

Read the Article
side-affects

Which Side Affects You?

An entry point for expanding our understanding of the Roe v. Wade overturn and its impact on fundamental human rights.

pet-department

Meet The Pet Department

Meet the four-legged members of the Pet Department!

Read the Article
pet-department

Meet The Pet Department

Meet the four-legged members of the Pet Department!

squrl

A Tendency for Tangents, Turned Studio Tool

An ever growing discovery engine to hold all the incredible creations we come across as a virtual studio.

Read the Article
squrl

A Tendency for Tangents, Turned Studio Tool

An ever growing discovery engine to hold all the incredible creations we come across as a virtual studio.

studio-office-hours

Studio Office Hours

Taking a look at our daily collaboration sessions

Read the Article
studio-office-hours

Studio Office Hours

Taking a look at our daily collaboration sessions

studio-retreat-2022-bring-peace

Studio Retreat 2022Bring Peace

a small studio’s first retreat! Together we reflected on what it means to bring peace.

Read the Article
studio-retreat-2022-bring-peace

Studio Retreat 2022Bring Peace

a small studio’s first retreat! Together we reflected on what it means to bring peace.

what-goes-into-building-a-design-studio

What Goes Into Building A Design Studio?

What are the key building blocks of a small studio?

Read the Article
what-goes-into-building-a-design-studio

What Goes Into Building A Design Studio?

What are the key building blocks of a small studio?

creatorplus

The Future of Storytelling

A first-of-its-kind movie experience that brings you closer to the creators than ever before.

Read the Article
creatorplus

The Future of Storytelling

A first-of-its-kind movie experience that brings you closer to the creators than ever before.

cyxtera

Taking Data Centers Digital

Making data centers more accessible and actionable for remote managers and digital natives.

Read the Article
cyxtera

Taking Data Centers Digital

Making data centers more accessible and actionable for remote managers and digital natives.

dose

Building DOSE in 5 Days

Amidst one of the largest political awakenings, we paused all normal business operations to build DOSE.

Read the Article
dose

Building DOSE in 5 Days

Amidst one of the largest political awakenings, we paused all normal business operations to build DOSE.

sparkthink

Putting the Spark Back in Consulting

An ecosystem of online tools designed to amplify the process of discovery.

Read the Article
sparkthink

Putting the Spark Back in Consulting

An ecosystem of online tools designed to amplify the process of discovery.

shearshare

Connecting the Beauty Industry

Connecting salon & barbershop owners with all beauty professionals.

Read the Article
shearshare

Connecting the Beauty Industry

Connecting salon & barbershop owners with all beauty professionals.

fizzbuzz

Turning Dreamers Into Doers

An online, after-school, technology program designed to catalyze your growth.

Read the Article
fizzbuzz

Turning Dreamers Into Doers

An online, after-school, technology program designed to catalyze your growth.

our-remote-office-guide

Our Remote Office

We’ve been operating as a Remote studio since 2020 and this is what we've found works.

Read the Article
our-remote-office-guide

Our Remote Office

We’ve been operating as a Remote studio since 2020 and this is what we've found works.

how-about-efficiency-being-about-something-other-than-revenue

A Switch That Flicked

The long story of a small realization.

Read the Article
how-about-efficiency-being-about-something-other-than-revenue

A Switch That Flicked

The long story of a small realization.

what-our-week-looks-like

What Our Weeks Look Like

Always adapting, and always a work in-progress.

Read the Article
what-our-week-looks-like

What Our Weeks Look Like

Always adapting, and always a work in-progress.

my-productivity-playlists

My “Productivity” Playlists

We all have different methods for tapping into our productivity.

Read the Article
my-productivity-playlists

My “Productivity” Playlists

We all have different methods for tapping into our productivity.

why-we-should-always-define-the-words-we-use

Why We Should Always Define the Words We Use

When I first came to a small studio, it felt like I was learning to speak a new language.

Read the Article
why-we-should-always-define-the-words-we-use

Why We Should Always Define the Words We Use

When I first came to a small studio, it felt like I was learning to speak a new language.

how-to-work-with-us

How To Work With Us

Never business as usual.

Read the Article
how-to-work-with-us

How To Work With Us

Never business as usual.

who-is-a-small-studio

Who is a small studio?

We’re a collection of creatives using our gifts to bring peace to people’s lives.

Read the Article
who-is-a-small-studio

Who is a small studio?

We’re a collection of creatives using our gifts to bring peace to people’s lives.

first-impressions

First Impressions

I first came across a small studio the night of December 25th, 2020.

Read the Article
first-impressions

First Impressions

I first came across a small studio the night of December 25th, 2020.

our-newest-sr-designer-jane

Our Newest Sr. Designer, Jane!

Promoting Jane!

Read the Article
our-newest-sr-designer-jane

Our Newest Sr. Designer, Jane!

Promoting Jane!

mari-tautimes

More Than Family Business

A reimagined brand focused on lifting women higher in life and business.

Read the Article
mari-tautimes

More Than Family Business

A reimagined brand focused on lifting women higher in life and business.

welcome-sarah

Welcome Sarah!

We Hired Sarah!

Read the Article
welcome-sarah

Welcome Sarah!

We Hired Sarah!

asu

A Bridge to Sustainable, Impactful Action

Building a digital experience for the passionate team behind sustainability solutions that have a global impact.

Read the Article
asu

A Bridge to Sustainable, Impactful Action

Building a digital experience for the passionate team behind sustainability solutions that have a global impact.

tayne-experiment

Leading By Experiment

The only influencer platform that leads by experiment with extra-ordinary experiences.

Read the Article
tayne-experiment

Leading By Experiment

The only influencer platform that leads by experiment with extra-ordinary experiences.

webflow-virtual-world-tour

Webflow Virtual World Tour

Following the launch of our project DOSE, John gave a talk at the Webflow World Virtual World Tour.

Read the Article
webflow-virtual-world-tour

Webflow Virtual World Tour

Following the launch of our project DOSE, John gave a talk at the Webflow World Virtual World Tour.

dose-showcased-by-webflow

DOSE Showcased by Webflow

Webflow shared the project with their audience of nearly 100,000 Twitter followers.

Read the Article
dose-showcased-by-webflow

DOSE Showcased by Webflow

Webflow shared the project with their audience of nearly 100,000 Twitter followers.

salt-athletic

When Fashion Meets Hygienic Innovation

Bringing fresh style and innovation to the soccer community, with love.

Read the Article
salt-athletic

When Fashion Meets Hygienic Innovation

Bringing fresh style and innovation to the soccer community, with love.

ypos

A Landing Pad for Young Professionals

An engaged community of young professionals deserves a vibrant flag to wave.

Read the Article
ypos

A Landing Pad for Young Professionals

An engaged community of young professionals deserves a vibrant flag to wave.

voyce-threads

Standing for What You Believe In

Start meaningful conversations by showing off what’s on your feet.

Read the Article
voyce-threads

Standing for What You Believe In

Start meaningful conversations by showing off what’s on your feet.

Let’s talk strategy.

Schedule a call with our Identity Architect and see if it makes sense to work together.