Connecting Worlds of Data
How do we reflect a seamless experience of the marriage between our physical space and digital portal?
Leveraging our unique collaborative sprint process, we met up with Cyxtera in person. During our workshop, we extracted elements from each concept to enhance every metro with a fluid, distinctive system applicable to the Cyxtera digital portal.
We also approached this challenge with the mindset of easy adaptability to marketing assets. So, we were designing around and for an entire infrastructure.
Driven by Color
An extensive analysis of Cyxtera’s incredibly vast color system helped us identify specific shades and tones to deploy in categorizing Cyxtera’s offerings within the portal. We used color as a driving force to deliver thousands of delicate and exquisite gradients for each metro.
Scalability Beyond Trends
We crafted design solutions to outlast trends and built an ecosystem that reflects the best of worlds. We highlighted every metro's quirky characteristic and evolved Cyxtera’s digital portal design architecture in the process.
“This intuitively maps QR geometry with gradients to create unique iconography.”
Senior Director at Cyxtera
We delivered a bold, flexible, functional, and absolutely scalable visual design system for Cyxtera’s physical + digital presence.
”After every interaction I have with a small studio, I feel at peace. The team is lively, intelligent, and considerate, working with me through every step of the process.”
Senior Product Manager at Cyxtera