What’s Your Anthem?

Every superhero has a theme song, and so should every creative.

What’s Your Anthem?

Thoughts
a small studio
Seyi Owolawi
By 
April 24, 2024

We're on a streak of sorts with Ding! If you noticed, it is just our vibe at the moment. We've shared about the need to break the system, choosing to travel the lonely road, and elicit visceral reactions with our piece, make them cry! We will be doing you, our dear creative reader, a disservice if we don't share this last essential element of any Creative rebellion with you, i.e., the need for a theme music that empowers you to go forth without fear.

Every superhero has a theme song, and so should every creative. Think of Batman's imposing score or Wonder Woman's battle-ready tune; these aren't just background sounds but moment amplifiers that resonate with the core of their missions and essence. The right music will shift your mind into a more productive state, enhancing your ability to tackle challenges with renewed vigor and clarity (we all freaking need that).

Throughout history, icons have turned to music to channel their energies and focus their minds. Did you know that Albert Einstein attributed some of his brilliant theoretical insights to his love for Mozart and Bach? He even once famously said,

"If I were not a physicist, I would probably be a musician. I often think in music. I live my daydreams in music. I see my life in terms of music." -Einstein

Many more creative innovators credit particular Bob Dylan songs for their most productive moments of reflection. Theme songs are not just casual preferences, they are deliberate anthems to motivate the mind and spirit into action.

We've said this before, and we will say it again, louder: At a small studio, music matters immensely to us. Sometimes, the intention(vibe) of an entire week is set off of a song on Monday, and it permeates everything we do that week. Music is not just a backdrop for our work; we deploy it as a driving force for creative exploits. Loads of scientific research underscore this sentiment too, revealing that the right song can significantly boost cognitive abilities, enhance concentration, and even improve mental health.

What is the soundtrack of your creativity? What music has the vibe to draw strength from? Having a personal anthem (or playlist) can be the key to unlocking your highest productivity and most profound level of creativity. Start by finding that one track that fills your soul with the urge to create, innovate, and lead change.

Dive deep into the musical archives and unearth the sound that defines you. Whether it's something from the complex jazz rhythms to spark your strategic thinking, soaring orchestral notes that guide your design instincts, or the beats and poetic cadence of Hip-Hop that drive your coding skills, there is a sound that resonates with the vibe of your creative spirit, go find it!

In the remixed words of the great Baz Luhrmann on Sunscreen-

“Ladies and gentlemen of the 57th edition of Ding! Find a theme song!

If we could offer you only one tip for the future, a theme song would be it.
The long-term benefits of a theme song have been proven by scientists.”

Find yours, and it will propel you to be unstoppable, and when you do, share it with us.

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Let’s talk strategy.

Schedule a call with our Identity Architect and see if it makes sense to work together.