Connecting the Beauty Industry
ShearShare is a one-stop-shop for beauty professionals looking to maximize their creativity and location independence. Innovative solutions to an industry blindspot, ShearShare's one-of-a-kind mobile app needed a one-of-a-kind Identity and experience. Together, we were asked to reimagine who ShearShare is, in order to redesign the platform that is redefining the beauty industry.
The project started with aligning the vision and identity of ShearShare’s founders with what they were building. Through Identity Architecture™, we were able to authentically understand where married co-founders Dr. Tye and Courtney Caldwell were coming from when they started the company in 2015. Dr. Tye had a Doctorate of Professional Barbering, Cosmetology & Barber/Styling, and had been both a barbershop owner and barber for over two decades. The problem of renting reliable space came directly from first-hand experience.
We also conducted user interviews which highlighted that beauty professionals weren’t just expert craftspeople looking for space, but entrepreneurs that needed a suite of tools to manage their business.
”It's like being in a close-knit family. From the largest to the smallest details of design, this team is on it, holding your hand and walking alongside of you and your team every step of the way.”
Dr. Tye Caldwell
CEO of ShearShare
We were led by these two words for the art direction. ShearShare’s professionals were looking for space that could work for them and be flexible based on their location and needs, a space that allowed them to leave their unique signature through the hands-on work they were doing every day.
The app balanced complex tools that the hosts & professionals required, with simple flows that allowed them to book and rent space efficiently. Over 3 months we rebuilt the entire product, running user research with ShearShare’s community of Hair and Beauty Professionals and tying their wants and needs into the product. We started with the core flow, and booking space, and found ways for professionals to book how they’d like, whether that was a single day or reoccurring monthly schedule. We also had to balance the existing UX with brand new features like the Host Dashboard, Premium plans, and a detailed Profile to properly show off the personalities of the Hosts & Professionals.
In March 2022, ShearShare launched their new visual identity and app! It helped them close their most recent seed round of $2.3M and maintain their rating as the #1 Beauty and Barber Space Rental app.