Explore the Adventurer within
Niantic Labs has a long-running history of re-inventing Augmented Reality (AR) gaming as the world knows it. They delivered Pokemon Go, and the AR gaming industry made major leaps from it; now, it's time to witness their latest creation, Peridot! The cutest, adoptable, adorable, and magical pets that enrich each day for Keepers (users). When we saw the innovation and unique storytelling that came with Peridot, we knew we had to build an extraordinary experience.
Capture the Whimsy.
We aimed to capture the game's whimsical nature while keeping things light and impactful. The excitement was next level working on it, so we knew we had to approach our builds with discipline, a story, and clarity of purpose. The more we immersed ourselves in the world of Peridot, the more confident we became about replicating that experience for all users of the Global Launch site. We designed interactive education into the website and wrapped the experience with engaging entertainment as users navigate the universe.
Blend the worlds.
Our delicate and thrilling challenge was delivering 3 unique yet cohesive visual systems for the website's core areas: The Homepage, Peridot Keeper Society, and the Educational hub. We succeeded in making this happen while ensuring all users feel transported into a seamless universe of evergreen content and historical storytelling.
Deliver a global experience.
Leading with our intentionality and identity-driven design process, we delivered an incredibly successful global launch website. It captured the whimsical and magical world of Peridot! to the excitement of the media and all users across the globe.