Q: “Which is more important, the journey or the destination?”
A: “The people.”
There has never been a more valid response that captures our essence at a small studio. And wunderbread, which we introduce to you today, clearly reflects the inner workings of our minds. When we come together, the chemistry is electric, and productivity is beyond measure. In the company of one another, we are straight-up fire starters with rhythm and balance.
We shut down operations for an entire week several times during the year. We steer clear of client briefs and focus collectively on building something we would love to see in the world. Not just anything but something that empowers creatives and brings peace to their processes. This hiatus, 'Just Because Week,' is used to replenish, refresh and refocus our perspectives as creators.
Creative well-being matters a whole lot to us, so people come first before profit and anything else. This is not a belief that we only use in our internal processes. It is also how we want other creatives to see themselves and live their lives. We know the uniqueness of creatives and will always strive to help them find proper contexts to fuel their flow.
Every time we have taken this time out for ourselves and the creative community, we have built something we care deeply about. This time, we made wunderbread, a fun product that empowers curious and conscious creatives find their vibe, reflect on it, and project it to enhance their creative flow.
It was designed as a daily guru that grounds the mind in the most quirky way possible and prepares it to channel inner feelings into making the best work possible. Wunderbread bakes users a vibe to take on the day and rewards them with resources to create work that matters.
wunderbread empowers curious and conscious creatives find their vibe, reflect on it, and project it into their flow.
wunderbread works in a simple yet beautiful way; every day, it asks several questions and provides an array of options to select from. Using all entered information, it bakes the fresh vibe of the day in reflection of the vibration within. The result is delightful and instantly shareable to help your community know what's happening. It also lets you see the vibe of people around you (Amazing!)
As creatives, we must pause and build for ourselves, not getting stuck in the rot of feedback, deadlines, and endless meetings. Disconnecting from the routine of the grind will always lead to the opportunity to create with a fresh perspective.
We returned to work from Just Because Week feeling refreshed and instantly could recognize better ways of improving client projects- that's what's up!
To get your vibes baked fresh, grab a slice of wunderbread.
The wunderbread Playlist!
While we worked on wunderbread, everyone of us had songs we vibed to, individually and collectively. So, we decided to share our creative flow playlist with you. Use the magic of the music, it just might inspire you to build something.