Turning Dreamers Into Doers
FizzBuzz is a technology education platform tailored to helping people learn how to build software products from scratch. Through observation and experimentation, they provide a framework that transforms the output of discipline. A tested process provides the roadmap, caring mentorship creates the momentum, and a true sense of community drives meaningful connections vital to solving real-world problems.
The FizzBuzz founders approached a small studio ahead of a new round of funding to embark on a rebrand to better align their vision for the future with their identity. We worked with them to create a clean, and energetic identity with whimsical nods to the founders’ backgrounds in math and technology.
Inspired by the potential of the human mind.
We created a mark that evokes the visual character of a spark while signifying the excitement of the brands name. The spark symbol pushes away from an expected “tech logo” and into a space of curiosity and enthusiasm. The end result is a solid form that sits playfully at the intersection of math, science, and technology.
“The Identity Architecture™ process helped us find our voice, and changed the course of our business for the better by forcing us to focus on our fundamental guiding principles.”
Applying the playful.
With such a whimsical visual identity in place, we worked closely with the founders, Paul and Branko to display the same spirit throughout their website experience. From fun illustrations to inviting interactions, the experience offers several moments of pause and delight.
Ultimately, FizzBuzz is an online community that needed a distinct and consistent digital design system to help them reach the next level of impact.
“This not only gives us a sense of direction, but it accelerates us. It excites me to show this to as many people as possible.”