Gaming / Product & Web Design / Global

Pokémon Go Fest

Project Overview

As part of our ongoing partnership with Niantic, we were brought on to design the web presence for MARVEL World of Heroes, an augmented reality mobile game developed in collaboration with Marvel Entertainment. Our work spanned two distinct phases: first, a soft launch website designed to support a limited regional rollout in New Zealand and Australia in Spring 2023, giving early players a place to learn about the game, watch the trailer, and download the app. The site reflected the bold visual identity of the Marvel universe while meeting Niantic's established product standards.

Following the soft launch, we developed a fully redesigned Global Launch website, a more expansive experience with updated design language, richer content, and a broader audience in mind. While this version of the site was completed and ready for a worldwide release, MARVEL World of Heroes was ultimately cancelled before it could reach a global audience, and the game never launched beyond its limited regional testing phase. Though the work never went live, we're proud of what was built, and this project remains a strong example of our ability to design within complex, high-profile licensed IP environments.